Let’s say you have people in your office. Let’s say they really like coffee and let’s say many of them have personal preferences. Let’s say they all have to click on the damn buttons all the time. Choose the drink, choose the strength, choose the volume or ratio of milk and coffee … choose the temperature, and so on.
Not exactly bad choices and the personalization is great, but if you have to do it every single day. It could make people give up and accept a non-personalized energy boost. It could end up in disaster. It could make people accept mediocrity.
So why not use the smartphone to get the perfect drink every time? Customize once, and hit the button for the rest of your life.
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