Yep, somehow plastic still exists. Every year, 8 million metric tons of plastic enter our ocean on top of the estimated 150 million metric tons that currently circulate in our marine environments. But that’s not the point here.
Personalization has been a top priority for marketers for some time. Even so, a large percentage seem to be struggling to implement the strategy in an intelligent way.
Here’s a simple idea of how today’s banks and mobile wallets could make personalization more seamless so the plastic could have more meaning and kick 🙂
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